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            SIMPLE SOURCING: WE MAKE SOURCING SIMPLE

            OUR EXPERTISE

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            RETAIL PROJECTS

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            Walkie Talkies Walmart

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            Virtual Reality Walmart

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            Ride On Toys Walmart

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            CONTACT US TO FIND OUT HOW WE CAN MAKE SOURCING SIMPLE FOR YOU.

            Why Simple Sourcing?

            MEET OUR TEAM


            External link opens in new tab or windowMIKE VANNELLI
            MIKE VANNELLI
            CO-FOUNDER, CEO

            Mike has over 25 years’ experience selling to mass merchant and specialty stores across a number of different industries and product categories and industries. He is customer focused with an eye for identifying product and category trends. Mike calls on mass merchants and specialty chains, priding himself on his ability to take a product from initial concept to retail shelf.

            External link opens in new tab or windowWILL DEFIEL
            WILL DEFIEL, M.A.
            CO-FOUNDER, PRESIDENT

            With over 5 years’ experience as a project manager in the sourcing industry, Will is Simple Sourcing’s product expert. From coordinating factory inspections, design changes and product testing, to packaging, packing and delivery, Will manages each retail program after the sale has been made, ensuring seamless, on-time deliveries.

            KEN WU
            PARTNER, ASIA OPERATIONS


            Based in Ningbo, China, Ken manages Simple Sourcing’s factory relationships across China and the South Pacific. With over 10 years of experience, Ken has sourced hundreds of programs for the world’s largest retailers, executing on-time, in-full. Whether owned brand or retail private label, his team ensures factory compliance, quality control, and the logistical execution for all Simple Sourcing products sourced abroad.

            OUR BRANDS


            Inspired by the Orca (commonly known as the Killer Whale),
            Black Fin® products are designed to be both powerful and
            smart. We pride ourselves on building lasting products with
            intelligent features that will stand up to your everyday use.

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            External link opens in new tab or windowBlack Fin

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            External link opens in new tab or windowBounce Buddies

            WHAT WE DO


            At Simple Sourcing, we spot product trends and convert them to the mass market, managing the project from design & development to sitting on the retail shelf. We specialize in the following operations:

            TREND ANALYSIS
            Spotting trends and translating them to the mass is our bread and butter. We shop numerous domestic and international trade shows for new, innovative products that fill white space and create incremental sales.

            PRODUCT DESIGN & DEVELOPMENT
            With design teams in the USA and Asia, we combine trend forecasting and eye-catching packaging solutions to develop new, innovative products with proprietary designs.

            MERCHANDISING STRATEGY
            Whether in-aisle or on-floor, we team with innovative design and manufacturing experts to get our products off shelves and into customer hands. We can work with any planogram or store layout to creating fully packed, display-ready fixtures.

            QUALITY ASSURANCE / COMPLIANCE
            We pride ourselves on providing products that meet the highest quality standards. Our quality control team in works with world-renown 3rd-party testing agencies to perform routine factory audits and inspections to ensure that our products are both compliant and manufactured in a social and ethical manner.

            SUPPLY CHAIN MANAGEMENT
            Our relationships with Asian manufactures extend far beyond the assembly line. We purchase the raw materials, allowing us to manage costs and control production to create short lead times and maintain competitive pricing.

            CATEGORY MANAGEMENT
            After the sale has been made, our team works tirelessly to manage in-stocks and ensure that all shipments arrive on time, in full.

            RECENT WORK

             

            CHECK OUT A FEW OF OUR MOST RECENT RETAIL PROJECTS:

             

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            Virtual Reality Walmart

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            Hands Free Advanced Auto

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            Digital Cameras Walmart

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            Mobile Accessories Walmart

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            Augmented Reality Gaming Walmart

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            Work Lights Advanced Auto

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            Ride On Toys Walmart

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            Walkie Talkies Walmart

            If you would like to learn more about our business and how we can provide sourcing solutions for you, please call or email us. We look forward to working with you!

            SIMPLE SOURCING LLC

            2910 Waters Rd, #110

            Eagan, MN 55121

            USA


            CONTACT US: External link opens in new tab or windowsales@simplesourcinginc.com


            Contact Us

            Email:
            External link opens in new tab or windowsales@simplesourcinginc.com

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            • We offer a diverse portfolio of products and manufacturing knowledge
            • We have relationships with many mass retailers.
            • We have direct import and domestic replenishment capabilities
            • We market under our own brands, but have private label OEM capabilities
            • We have 20+ combined years of developing best-in-class products, packaging and merchandising

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            Copyright © 2018. All Rights Reserved.

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