- We offer a diverse portfolio of products and manufacturing knowledge
- We have relationships with many mass retailers.
- We have direct import and domestic replenishment capabilities
- We market under our own brands, but have private label OEM capabilities
- We have 20+ combined years of developing best-in-class products, packaging and merchandising
SIMPLE SOURCING: WE MAKE SOURCING SIMPLE
OUR EXPERTISE
RETAIL PROJECTS
CONTACT US TO FIND OUT HOW WE CAN MAKE SOURCING SIMPLE FOR YOU.
Why Simple Sourcing?
MEET OUR TEAM
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MIKE VANNELLI
CO-FOUNDER, CEO
Mike has over 25 years’ experience selling to mass merchant and specialty stores across a number of different industries and product categories and industries. He is customer focused with an eye for identifying product and category trends. Mike calls on mass merchants and specialty chains, priding himself on his ability to take a product from initial concept to retail shelf.
WILL DEFIEL, M.A.
CO-FOUNDER, PRESIDENT
With over 5 years’ experience as a project manager in the sourcing industry, Will is Simple Sourcing’s product expert. From coordinating factory inspections, design changes and product testing, to packaging, packing and delivery, Will manages each retail program after the sale has been made, ensuring seamless, on-time deliveries.
KEN WU
PARTNER, ASIA OPERATIONS
Based in Ningbo, China, Ken manages Simple Sourcing’s factory relationships across China and the South Pacific. With over 10 years of experience, Ken has sourced hundreds of programs for the world’s largest retailers, executing on-time, in-full. Whether owned brand or retail private label, his team ensures factory compliance, quality control, and the logistical execution for all Simple Sourcing products sourced abroad.
OUR BRANDS
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Inspired by the Orca (commonly known as the Killer Whale),
Black Fin® products are designed to be both powerful and
smart. We pride ourselves on building lasting products with
intelligent features that will stand up to your everyday use.
RECENT WORK
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CHECK OUT A FEW OF OUR MOST RECENT RETAIL PROJECTS: